I build brands that sell. Media, stores, content and strategy, run by one operator.
I run NANO, a New York digital agency. I plan the growth, direct the creative, buy the media and read the numbers for jewelry, fashion, hospitality, legal and wellness brands.
Most brands hire a media buyer, a web shop, a content studio and a strategist, then wonder why nothing lines up. I do all four at one table.
Creative that is built to convert. Stores that are built to be advertised. Reporting that ties every dollar of spend back to an order or a booked client. That is the whole method.
Six disciplines that usually live in six different vendors. I run them as one plan, so the ad, the landing page and the follow-up email all tell the same story.
Paid media planned around margin, not vanity metrics. Account structure, creative testing, budgets and tracking across every platform your customer uses.
Stores built to be advertised. Product pages, collections, navigation and checkout tuned for conversion, with email and SMS retention behind them.
Campaign shoots, product video, founder content and social series, produced in house. AI-generated scenes where they beat a location shoot on speed and cost.
Ad systems, seasonal campaigns, trade-show launches, print and packaging. One look carried from a 9:16 story to a booth wall.
Modern UX and UI for brands, law firms, clinics and hotels. Mega menus that make sense, mobile menus people enjoy, pages that rank and convert.
The plan and the scoreboard. Positioning, channel mix, offer calendar, and dashboards that show which ads produced which orders and which leads became clients.
Six engagements, six different problems. Open any one for the scope and what I did.
One campaign, many executions. This set is Black Friday 2026 for Crème de la Crème diamond studs at NYC Diamond District: built in 4:5 and 9:16, tested against each other, scaled by result.
Storefronts, booking sites and brand sites. Each one is designed around the action it has to produce: an order, a consultation, a case submission, a reservation.
Jewelers on 47th Street, a hotel in Williamsburg, a bra brand founded in 1921, law firms, galleries and clinics. Different categories, same job: make more people buy.
Also: NYC Diamond District, TraxNYC, Rolland's Jewelers, First Class Timepieces, Advanced Holistic Center, Leafology, Hurt At Work NYC, Drink Muze, MedsPass, Swift, Miami Eye Doctor.
“Vlad Luch, the director of marketing is AMAZING!”
A repeat client on working with the NANO team across several projects, calling out speed, creativity and attention to detail.
Google review, NANO Web Group“Vlad is amazing when it comes to stats and strategy.”
Another NANO client reports a 500% increase in business in a single year.
Client review, NANO NY“…doubling our sales within six weeks.”
A business owner describing what changed after bringing NANO in to run marketing.
Client review, Yelp“…technologically adept, consumer-focused…”
The CEO of Glamorise Foundations describing the NANO team as a model of a modern agency.
Jon Pundik, CEO, GlamoriseAd accounts, store, analytics, call tracking and creative. I find where money leaks before spending more of it.
Positioning, offer calendar, channel mix and budget. One page everyone can read and hold me to.
Campaigns, landing pages, shoots and edits made together, so the ad and the page finish each other's sentence.
Test, read, cut, double down. Reporting matches spend to real orders and booked clients, then the cycle starts again.
Short lessons on ads, scaling and social selling from the NANO studio, plus production work for clients. New pieces go to YouTube and Instagram first.
I'm Vlad Luch. I run NANO Web Group, the New York agency people call NANO or NANO NY. Clients come to me for marketing and stay because I can also design the ad, rebuild the store, direct the shoot and build the dashboard that proves it worked.
My week moves between ad accounts, Figma, Shopify, a camera and a spreadsheet. That range is the point. When one person understands the offer, the creative, the page and the numbers, decisions get faster and the work gets sharper.
I work directly with owners and marketing leads at jewelry houses, DTC brands, law firms, clinics and hotels, either as their whole marketing department or as the senior layer on top of the team they already have.
I plan and run growth for brands: paid media on Meta, Google, TikTok and Reddit, Shopify ecommerce, high-end content production, web design, and the strategy that ties them together.
NANO Web Group, also known as NANO or NANO NY, is a New York City digital agency for marketing, ecommerce, design and development. I run its marketing work and lead client growth.
Jewelry and luxury, fashion, ecommerce and DTC, hospitality, law firms, medical and wellness practices, regulated retail and startups.
Yes. Store design, conversion work, Klaviyo retention and paid acquisition are a core part of what I do, including purchase-match reporting that ties ad platforms back to Shopify orders.
New York City. Clients are in New York, Miami and across the United States.
Yes. Engagements run either as a full outsourced marketing department, or as a senior layer of strategy, media buying and creative on top of the team you already have.
Send a short brief through the form below with your site, your goal and your timeline. The first step is an audit of your ads, store and analytics, so the plan starts from facts.
New York City. Tell me what you sell, what you've tried and what a great year looks like. I'll reply with next steps.
